Startup Helps Anyone Control Their Name In Google for Free

A new venture-backed startup called has launched the first do-it-yourself platform that makes it easy for anyone to take control of their own name in the Google search results.

In the past, if you wanted to improve what showed up when your name was searched in Google, you either needed to know the technical process of Search Engine Optimization (SEO) or pay a reputation management company thousands of dollars to do it for you. BrandYourself’s free product simplifies the entire process so the average consumer can finally manage their own name in Google without being forced to break the bank.

All you have to do is submit any positive links you want showing up at the top of Google, such as your LinkedIn profile, a personal website, an article written about you. Then you use BrandYourself’s simple tools to help those links rank higher for your name, burying unwanted results in the process. You can also build a BrandYourself profile, which is the only one on the web automatically optimized to show up high in Google for your name.

To sign up for a free account, go to While the basic product is free, BrandYourself also offers a premium version with more powerful functionality for only a few dollars a month.

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